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From the Newsroom to the Corner Office – Understanding the Corporate Communications Function

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21
Jul

This course is intended for media practitioners seeking a career change on the corporate side as PR/Media Relations/Corp Comms executives, new hires in the PR/Media Relations/Corp Comms or even HR staff seeking a better understanding of the role and function. It will help the participant to expedite the process of adapting, integrating and interacting as a media person in a new function by providing them with new insights regarding the new role and function as well as refresher modules as it were.

Course objectives

  • The course will help the participant adapt to the new role
  • Provide him with insight and skills for the new role and function
  • Provide a crash refresher course for the role and function

Course outline

  • Adjusting, Integrating, Interacting
  • Writing a press release
  • What is a press statement
  • Media relations
  • Perception and Reputation management
  • Crisis management

Target participants

  • Journalist seeking a PR/Media Relations/Corporate Comms career
  • Newly employed PR/Media Relations/Corporate Comms career
  • Human Resources executives seeking a better understanding of the role

Mode of Delivery

  • Lectures/interactive sessions
  • Case studies/scenario painting
  • Class work/Test
  • Video on demand

Course Duration

1 day (intensive)

To register call –08023021821/08033054618

Email – info@thetrainingroom.ng

Course Content

Time: 1 day

Curriculum is empty

Instructor

Free

Mode of Delivery

  • Lectures/interactive sessions
  • Case studies/scenario painting
  • Class work/Test
  • Video on demand

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